Persona Creation - Zoom Meeting
The Youth Café is seeking to equip young people with key media literacy skills: critical thinking, fact-checking, online safety, social media verification, and quality assessment of online information and their sources through a dedicated handbook.
Now more than ever, we need to enhance the fact-checking skills of the youth to restore eroded trust by fake news, improve their civic online reasoning and encourage responsible social media usage among the youth particularly in the context of election periods in a bid to reduce political incitement, political strife, tarnished political images and hate speech.
These skills are important in restoring and consolidating democracy in Kenya where evidence shows that digital tools and social media networks have been used to spread distorted narratives to shape public opinions. Through designing, developing, evaluating, and disseminating a youth-centered digital media literacy handbook, we hope to address digital threats to democracy in Kenya.
The objective of the Persona events was to kick off the human-centered design process where local partners and youth will engage in a participatory process to depict the priorities and attributes of our core audiences within the Kenya region.
This human-centered design activity will inform the design of the program at the very start by gathering input from key stakeholders about the need, motivations, challenges, and opportunities of your local community to ensure that the program is responsive to local needs and realities.
As such, involving over 40 diverse stakeholders, we were able to come up with the following personas:
The Personas Created
Do let us know if the personas resonate with you and what your thoughts are!
This event was made possible by the generous support of The American People through the United States Agency for International Development (USAID). The contents are the responsibility of The Youth Cafe, and do not necessarily reflect the views of USAID or The United States Government.
Name: Edward Mutua Age: 35 Gender: Male
Highest level of education: PHD Occupation: Youth Representative
Religion: Staunch Christian: SDA Ethnicity: Kenyan County: Nairobi