Personal Details
Name: John
Age: 28
Gender: Male
Highest level of education: Masters degree
Occupation: Communications and Digital Engagement officer at an INGO.
Ethnicity: Meru
Religion: Christian
County: Meru
Motivations (What motivates this individual's participation in civic engagement through digital media?)
Public awareness
Dissemination of information
Societal change
Aspirations (What aspirations does this individual have of civic engagement in the digital space?)
Promotes cause
Informed society
Decision making capability
The youth will unite behind a common goal
New perspectives will be shared
Challenges (What obstacles or barriers does this individual face in their civic engagement digitally?)
Cyber bullying
Insufficient resources
Network Issues
Censorship
Support (What support does this person need to increase their digital and media literacy in order to participate in civic engagements?)
Financial resources
Policy reform for cyber crime
Training on effective social media usage
Safe online spaces
Opportunities (what can this individual take advantage of digitally to improve their civic engagement?)
Training opportunities by experts
Social media platforms
Networking from NGOs/friends
Safe discussion platforms
Authentic information sources
Leadership moment (When, where and how does this person feel they can take actions/roles/opportunities to lead and influence civically in the digital space?)
Social media posts (hashtags)
Webinars
Discussion forums
Focus group discussions
WhatsApp opinion groups
Blogs
Quote (“Investment in the young generation is a priority in the age we live in today, that is why impacting the youth with digital skills enables them to create an impact in the societies they live in”)
“Youth in Communications for impact”
Where does this individual get their civic/political information? (e.g. news, opportunities)
Journal articles
Social media posts
Political forums
News websites
Blogs
Tweets
Podcasts
Newspapers
TV channels
Digital Access and Literacy
How comfortable is this person with using digital communication tools? Very comfortable
What digital devices do they have frequent (every day) access to e.g. computer, mobile? Mobile phone, Laptop, Ipad
What digital communication tools do they use the most? (WhatsApp, social media – facebook etc) Facebook, Whatsapp
How does this person describe their internet connectivity? Good Connection
What types of media is this person attracted to (i.e. sources, formats, etc.)?
Infographics
Journal articles
Blogs
Informational videos
What digital media literacy learning and research questions does this person need/want to know?
How to carry out the most effective data collection about Social media post penetration?
What are the Copyright laws in Kenya?
Leadership moment (When, where and how does this person feel they can take actions/roles/opportunities to lead and influence civically in the digital space?)
When they engage citizens in public policy discussions.
Through community creation (Creation of one big community that is united) and involvement on digital platforms to eliminate issues that cause political division such as tribe and ethnicity issues.
Ensuring that the information they put out is true and factual
Quote (“As government we are actively setting up policies and laws that will protect digital media consumers from having their data harvested or stolen”)
“Youth are less invested in ‘dutiful’ citizenship acts; favouring personalised engagement through digital networking, self-expression, protests and volunteerism.”
Where does this individual get their civic/political information? (e.g. news, opportunities)
Firsthand from fellow government officials and politicians
News
Newspapers
Digital Platforms
Connections; such as friends in media and high people in the public and private sector
Blogs
Digital Access and Literacy
How comfortable is this person with using digital communication tools? Very Comfortable
What digital devices do they have frequent (every day) access to e.g. computer, mobile? Television,Radio,Mobile,Laptop
What digital communication tools do they use the most? (WhatsApp, social media – facebook etc) Facebook, Whatsapp, Twitter, Internet Search
How does this person describe their internet connectivity? Very Stable
What types of media is this person attracted to (i.e. sources, formats, etc.)?
Reports
Articles
Academic writing on digital media usage
What digital media literacy learning and research questions does this person need/want to know?
What are the active enablers of digital civic engagement by youth i.e. equitable access to technology, civic education etc.
What are the important tactics in the repertoire (skills/types of behavior that young people typically use on digital platforms of digital civic engagement i.e. Use of humor, memes etc.