A supportive philanthropy ecosystem is a prerequisite to the success of philanthropy. Philanthropic support organizations play different roles in the growth of philanthropy. These include local and international organizations providing philanthropic funding, intermediary organizations that support the growth of local philanthropy by raising both local as well as international funding and organizations that support the growth of philanthropy in other ways such as promoting capacity, capability, and credibility of non profits to enable them attract and wisely utilise mobilised resources.
Organisations need to focus a greater proportion of their efforts to promoting more opportunities for philanthropists and the general public to give, including harnessing the power of digital fundraising and the potential associated with donating through local and global online channels such as M-Pesa, M-changa, PayPal, JustGiving, etc. As such, more investment in areas such as digital marketing and communications will support the growth and prevalence of individual giving programmes and build capacity within nonprofits to anchor digitalisation within their core fundraising operations. Other areas for further development include the growth in family and community philanthropy; impact investment; platforms for high net worth individuals to showcase their philanthropy and build networks with peers; and building endowment funds.