The committee is responsible for implementation of research, marketing and communication strategies for the organisation. The roles and responsibilities include:

• In partnership with the Marketing and Communication department, develop a marketing and promotional strategy for the organization, including long-term aims, measures of success and the mechanisms, including specific communication and media channels, to be used by TYC.

•  In partnership with the Marketing and Communication department, develop and agree a shorter-term marketing, promotional and media plan to achieve the longer-term aims. This plan will address messaging and branding congruent with the aims and objectives of the organization, communication channels to be used, activity levels, measures of success and budgeted expenditure.

• Where deemed necessary, consider the retention of third-party agencies and consultants to support and enhance the marketing efforts of the organization.

• Review marketing materials produced by the Marketing and Communication department and other third parties and make recommendations, where appropriate, on the form and content of these materials.

• Review the activity undertaken by the Marketing and Communication department and third parties against agreed plans, consider performance indicators and enhancements and amendments that may be required to the organization’s marketing plans in the light of these outcomes.

It shall also make recommendations to the Board:

• With regard to marketing strategy, including recommendations for the form and content of an agreed marketing plan, budget and performance indicators.

• With regard to the measurement and effectiveness of marketing activity, recommend amendments to the marketing plans, budgets, proposed activity levels where appropriate and recommend feedback to be communicated to the Manager and other third parties on the effectiveness and quality of marketing support received including recommendations for change or improvement to service levels received.

•  With regard to the appropriate levels of expenditure to be devoted to marketing and promotional activity, recommend a budget including details of proposed levels of activity and expenditure by communication/promotional channel.

• With regard to the retention of third-party agencies and consultants, recommendations of the organization’s to be appointed and the terms of their appointment, including their remuneration.

• with regard to the communication of the marketing strategy and activity to shareholders, recommend suitable wording for inclusion in the Company’s annual report and financial statements and other communications with shareholders.